Success in the market requires intensive co-operative work with the customer incorporating his wishes, problems, visions and demands. For this reason, we decided to segment the market and to concentrate our market processing on strategic partial markets. Instead of supplying the global plastics industry, we have specialised in niche applications where, along with expert product knowledge, we can provide specialised application know-how.
In all our strategic markets - automotive, electro/electronic, industry and optic and packaging - you will find from research to sales we have specialists at work, who have profound knowledge of market trends, applications, their requirement profiles and the rapidly changing ecological legislation.
Through our globally active segment teams and in close
co-operation with customers, we develop complete solutions. This means, providing not just material recommendations, but also innovative suggestions ranging from cost optimisation and weight reduction to component construction and new design concepts.
We consider ourselves to be not "just" suppliers of raw materials, but to be an innovative company which helps its customers achieve added value and thus to become even more competitive.
In order to achieve this successfully, we need strong focus on market processing.
We make less - but better.
